He also has a thing for cars, which he blogs about under the category -- I know, I was afraid to click on it, too -- "Active Adult." He's written numerous articles on automobiles, including "The Psychology of Car Buying," from 2001. It begins:
Marshall McLuhan, in his 1964 book Understanding Media: The Extensions of Man, wrote “… the car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.”A car as clothing? While the function is different, the reasons why we buy what we do are similar. Like clothing, vehicles serve a basic function, but practicality is often far down the list when it comes to criteria for our choices.
Hats off to Helms. Only a man who blogs about himself in the third person would have the balls to open a post entitled "Some Interesting Facts On Automobiles" with a quote from McLuhan.
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